The Project
For this project, the client, Fyber, aimed to feature examples of games from their developer partners on their website to showcase their monetization capabilities. However, getting approval to use these game visuals proved to be extremely difficult.
My Approach & Solution
Rather than viewing the problem as a lack of approved assets, I reframed the challenge as a lack of content to feature. My solution was to bypass the approval process entirely by creating a series of high-quality mock-up games in-house. Without a game designer or videographer, I leveraged available resources by using stock illustrations and self-illustrating game visuals, which I then brought to life with motion graphics. This innovative, "shot with an iPhone" style approach, which gained popularity later on, allowed us to create a wealth of original content to feature on the website, all produced efficiently and cost-effectively.
