The Project
For this project, the objective was to create a conceptual orb that could visually represent the "revolution" of Samba TV. The client's vision was to design a living, breathing, and dynamic object that felt both authoritative and innovative, and modern yet not sci-fi.
My Approach & Solution
Through a process of brainstorming, mind mapping, and research, I drew inspiration from the natural world—specifically the flow and movement of water. I then combined these fluid concepts with the visual elements of brainwaves and neuronal sparks to embody the company's forward-thinking and data-driven nature. The result was the Samba Revolution Orb, a design that captured all of the requested qualities in a single, cohesive visual.
